Full Paper at MUM 2013

2013 M. Rader, C. Holzmann, E. Rukzio, J. Seifert – MobiZone: Personalized Interaction with Multiple Items on Interactive Surfaces – Proceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia (MUM 2013), Luleå, Sweden, 2013. [acm]...

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2 Full Papers Accepted for the 11th International Conference on Advances in Mobile Computing & Multimedia (MoMM 2013)

We got 2 full papers accepted for the 11th International Conference on Advances in Mobile Computing & Multimedia (MoMM 2013)! In the paper A Method for Mobile Download Conversion Rate Measurement based on Device Fingerprinting, we present a method which allows to determine if a mobile application install originates from a speci fic campaign. This requires that mobile devices are uniquely identi fied before referral to the mobile application...

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Mobile Device Fingerprinting for Download Conversion Rate Measurement

An important analytical metric in the area of mobile marketing is not only the total number of mobile application downloads, but also the knowledge about the origin of these downloads. Mobile application developers, advertisers and marketers usually want to know which advertising campaign caused the user to download a mobile application. For instance, the origins of such downloads can be websites, social networks or classic...

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Full Paper at MoMM 2013

2013 R. Findling, F. Wenny, C. Holzmann, R. Mayrhofer – Range Face Segmentation: Face Detection and Segmentation for Authentication in Mobile Device Range Images – Proceedings of the 11th International Conference on Advances in Mobile Computing and Multimedia (MoMM2013), Vienna, Austria, 2013. [acm]...

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Full Paper at MoMM 2013

2013 A. Schuch, C. Holzmann, F. Lettner – A Method for Mobile Download Conversion Rate Measurement based on Device Fingerprinting – Proceedings of the 11th International Conference on Advances in Mobile Computing and Multimedia (MoMM2013), Vienna, Austria, 2013. [acm]...

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