A follow-up project with UNITO Versand & Dienstleistungen GmbH has been started for the R&D project AUToMAte. Unito runs some of the biggest e-commerce websites in Austria (www.quelle.at, www.universal.at, www.ottoversand.at) which are also optimized for different mobile device types (smartphones, tablets). The aim of the project is to analyze the usability of these m-commerce sites on smartphones. This is done by carrying out user...