As a follow-up project for the R&D project AUToMAte, the online shop of Universal Versand GmbH has been evaluated by our project partners at the Campus Steyr of the University of Applied Sciences Upper Austria. The online shop, which is run by the company UNITO Versand & Dienstleistungen GmbH, has been evaluated with mobile Android and iOS devices (smartphones and tablets). Among other things, eye tracking glasses were used to analyze user interactions (fixations, fixation counts, scan paths, etc.) in order to improve the placement of user interface elements. A more detailed article in German can be found here.
Research Group Mobile Interactive Systems
Department of Mobility & Energy
University of Applied Sciences Upper Austria
E-Mail: clemens.holzmann [at] fh-ooe.at